Commercial Photography Trends to Watch in 2023: What’s New

Oliver James
4 min readApr 17, 2023


Commercial photography is a vital component of any marketing strategy, as it helps businesses to showcase their products, services, and brand in a visually appealing way. As we approach 2023, there are several exciting new trends emerging in the world of commercial photography that are worth exploring. From the use of cutting-edge technology to creative techniques that capture the essence of a brand, these trends are set to make a significant impact on the way businesses approach their photography in the coming years. In this article, we’ll take a closer look at some of the top commercial photography trends to watch in 2023, and how they can help businesses to create impactful and memorable images that resonate with their target audience.

Commercial Photography

360 Degree Photography

360-degree commercial photography has been gaining popularity in recent years, and it is likely to continue to trend in 2023. This is because it allows businesses to showcase their products or services in a more immersive and interactive way, which can help increase customer engagement and drive sales.

Additionally, advancements in technology have made it easier and more affordable to create 360-degree images and videos. This means that more businesses will have access to this type of photography, making it even more popular.

Refrain Over editing

Buyers rely on photographs to make informed decisions. Therefore, it is essential to showcase the real features. That’s why the trend of avoiding over editing in commercial photography is gaining popularity. Excessive editing can result in images that look unrealistic and unappealing to customers, who are increasingly looking for authenticity and transparency from businesses.

Secondly, over editing can be time-consuming and expensive, making it difficult for businesses to create high-quality images at a reasonable cost. Finally, the trend towards minimalism and simplicity in design is also reflected in commercial photography, with businesses opting for clean, simple images that communicate their message effectively without the need for excessive editing.

By avoiding over editing, businesses can create images that are authentic, impactful, and cost-effective, helping them to connect with their target audience and stand out in a crowded marketplace.

Monochromatic Color Scheme Is In

A single colour palette creates a cohesive and harmonious image that is visually appealing and easy to understand. It eliminates distractions and allows the viewer to focus on the main subject, making the message more clear and more memorable. Additionally, monochromatic images can create a sense of sophistication and elegance, making them ideal for high-end products or brands. Also, this colour scheme simplifies the editing process, making it easier for businesses to create high-quality images without the need for extensive editing or retouching.

By using a monochromatic colour scheme in commercial photography, businesses can create images that are visually striking, helping them to stand out in a crowded marketplace.

Geometrics Shapes Gaining Popularity

Geometric shapes are gaining popularity in commercial photography due to their ability to create impactful images. Geometric shapes have a clean and modern aesthetic that is popular in design and fashion, making them ideal for businesses looking to communicate a contemporary and stylish brand image. Moreover, these are used to create depth and dimension in an image, making it memorable.

Vivid Colors

Vivid colours are bright, bold, and intense, and they can create a strong emotional response in the viewer. They are often associated with energy, excitement, and creativity, and they can be used to create a sense of vibrancy and liveliness in an image. In an age where consumers are constantly bombarded with visual stimuli, the use of vivid colours can be an effective way for businesses to capture their attention and make a lasting impression.

By incorporating vivid colours into commercial photography, businesses can create images that are impactful, and stand out in a crowded marketplace.

Close Ups

Close-up shots have become increasingly popular in commercial photography due to their attention-grabbing qualities. This type of photography draws viewers into the image by focusing on a particular detail or aspect of a product or scene. By highlighting specific features or elements, close-up shots can create a more immersive experience for the viewer, allowing them to appreciate the subject on a more intimate level. For these reasons, close-up shots have become a go-to technique for many commercial photographers looking to create impactful and engaging images.


Minimalist photography often features clean lines, simple compositions, and a limited colour palette, which can help to highlight the subject and create a sense of clarity and focus. This style of photography is often used in product photography nowadays as it eliminates distractions. Moreover, minimalism can help to create a sense of modernity and professionalism, making it a popular choice for businesses and brands that want to project a sleek, contemporary image.

The Bottom Line-:

This is all about the latest trends in commercial photography. Hope you like the post and found the information interesting!

Originally published at on April 17, 2023.



Oliver James

Oliver James is a multidisciplinary photographer specializing in corporate and commercial photography in Bristol.